JUAN FELIX NOS SEÑALA 5 PASOS PARA HACER MARKETING EN FACEBOOK
Want to know what you need to grow your successful business or brand on Facebook in 2012 and beyond? Read on to discover 5 steps that will guide you with your Facebook marketing strategy.
Your business success should start with yourclear mission. Why are you on Facebook, what do you offer and who do you want to attract? Your mission is a powerful driving force for your business. It makes clear to everyone -prospects, customers and employees- what your company is all about. So start by asking yourself: why does your company exist?
Clarity: make it crystal clear what you are offering on your fan page. Use a tagline on your wall picture and add a clear call to action on your customized welcome tab.Content: share valuable content that gets a lot of shares and likes. Craft Facebook updates that get high visibility in your fan’s newsfeed.Connection: know how to engage with your audience. Some tips: be or hire the best community manager, design your editorial calendar and guidelines.Campaign: create a plan to get people to your fan page. Think about Facebook ads or an online campaign like a contest or sweepstake. Create a promotional calendar and plan for specials around the holidays (like Christmas).Conversion: know how to convert your fan base into hard cash (dollars, euros, gbp, yuan or ruble).Culture: make your fan page the extension of your brand or company’s culture. This involves more than just using the same branding (look and feel) on your fan page. This concerns your community management: who you hire, your response time, how you respond, the type of content you share, formal or informal, humor, etc…
“Share is to Facebook as Retweet is to Twitter!”, a famous quote by Mari Smith.What makes your content go viral? That’s the million dollar question, every internet marketer should be working on. There are no guarantees as to the virality of your content. Bonus: here’s another great article 10 Ways to Grow Your Facebook Page Following.Are you looking forward to 2012? What would make 2012 your best year ever? Please, share your thoughts in the comment box below.